In early 2025, I collaborated with the Taipei agency to create a visual concept based on a brief that the client, Caixabank, had shared with them and several other agencies, to experiment, learn, share feedback and POV’s and move forward together in the new world of generative AI.

The brief called for a cut-free film and required close attention to the consistency of the character, which was provided by them. The photo appearing in the video thumbnail was the only starting point we used to develop the entire advert (00:50 secs).

The tools we used were primarily Nano Banana (still in its first version) and Kling 2.1 / 2.5. The exercise was completed with the lip-sync for the piece’s sole line, and with the voice-over narration, both generated in ElevenLabs.