In my recent professional experience, I’ve had the pleasure of working for an iconic brand like Puma, and have fallen in love with their Suede shoes, part of their Sportstyle collection. So I got inspired by them to experiment and to test new workflows and the capabilities of Seedance 2.0, I created this short film about a graffiti artist on the run from the police in my beloved Amsterdam.

I am convinced that this new era of AI in content creation requires humans capable of guiding it, so I continue to practice and learn in this direction. All the work involved in conceptualization, scriptwriting, art direction, character creation, and location scouting has been the result of human effort (me), but greatly enhanced by the possibilities offered by today’s AI tools, which are increasingly capable of tackling visual storytelling with cinematic quality.

It’s not perfect, but being able to do things like this with this level of quality at home is still mind-blowing.

Disclaimer: Puma is a registered trademark that has in no way participated in this video. This is solely a personal exercise to practice with AI tools and has no commercial purpose whatsoever. It includes less than 4 seconds of the song “Stan” by Dido & Eminem.