Technology has never made storytelling so easy. I’ve collaborated with Barcelona-based advertising agency ARCA to use AI and produce 1x Hero video and 6x 10-second video assets for their client Infiled, a well-known player in the large format LED display industry, to reposition their brand globally.

My role has been executing what the creative team had in mind, more as a sort of (AI) Director + animator. I’ve created the story by animating more than 40 shots with the help of AI tools, including 6x continuous zoom-outs.

Deliciously imperfect animations remind us that, in our sector, there is nothing as authentic as ideas made for real.

The website has been developed by Metódica and has already been recognized by Awwwards.